Nicole Garrigan Ham

ABM Program Development

I’m a full-stack growth marketer specializing in ABM, building and scaling programs that change how companies engage their highest-value accounts. I’ve developed ABM engines from the ground up—defining ICPs, implementing strategic account tiering, and operationalizing plays across a best-in-class GTM motion. I design full-funnel journeys that connect awareness, consideration, and purchase with onboarding, expansion, and advocacy—using content, campaigns, and experiences tailored to each stage. I bring sales, marketing, and RevOps together around account mapping, buying groups, and engagement strategy through focused enablement and consistent, data-driven collaboration. This approach has driven a 15% increase in marketing-qualified accounts and a 9% lift in target-account close rates, while empowering GTM teams to confidently use ABM tools and insights to make smarter decisions.

ABM Plays

I specialize in building targeted, multi-channel ABM plays that drive meaningful engagement with key accounts. I orchestrate personalized, automation-enabled direct outreach, custom, dymanic microsites, and targeted digital advertising to create “surround-sound” awareness. For high-value accounts, I design executive engagement programs—exclusive roundtables, tailored content journeys, and one-to-one outreach—that have achieved 65% engagement rates. I also build intent-based plays that use real-time buying signals to trigger coordinated LinkedIn, email, and SDR outreach. Every program is grounded in data, with clear success metrics so we can continuously optimize and scale what works.

Metrics